earlier this year we received amails from someone at ITV regarding being featured on TV. It turned out that a researcher had seen the Hull Daily Mail article and thought that it would be great to have us on Britain's Got Talent. After several phone calls between us we met at the Mercure Grange Hotel in Willerby to be filmed and a dress was designed and made for the occasion. They only wanted a simple dress to get an idea of how they look and feel in real life. Our newest model, Jessica, performed brilliantly and ITV were very impressed. However, we decided it was not for us as they wanted to run a kind of catwalk show and it would not be practical to make that many dress to all be on stage at once. This is due to the time they take to make and their short life.
Hull Daily Mail asked us if they could publish an article on us after they had seen news about us from the Pride in Hull event. The article, by reporter Sophie Cochoran, showed quite a few of our dresses from past and present and was excellent. the full article can be seen here
Hull is the City of culture in 2017 and the Pride in Hull event was bigger than ever. One of the headline acts was the girl band B*witched and Edele Lynch from the group made the decision to wear our Pride in Hull dress for the occasion. Neil, the designer said "The night before the event, we weren't sure who was going to wear it. Keavy Lynch said she wanted to wear it and then on the day they all wanted to wear it. It was decided to let Edele wear it and we did all the photos with her". The girls all posed with the dress and they also took photos and videos of them with the dress. Later they posted them on their social media. So who will wear next year's dress?
Our fabulous balloon dress based on the film The Hunger Games was photographed at a photoshoot at the Humber Bridge Country Park. with the kind permission of the Humber Bridge, we were allowed to take our dress into their woodland area near the famous iconic bridge to do our photoshoot. The staff were very helpful, even providing us with a place for the model to change. The hair and makeup was done by Hair and Beauty Academy, Hull and the picures looked fabulous.
At the wedding fayre at the guildhall Hull we decided to try to create a wedding dress totally from balloons, live at the event. The idea was that members of the public can see a dress being created on the spot and then modelled on the catwalk at the end of the day. The designer, Neil said "the dress had to be designed to be able to be made quick, as there was only three hours to make it. I had to make the skirt mostly out of larger balloons in order to get the lenngth quickly. The top part of the dress was made as a tunic style dress so the public could see it developing." The dress was made just in time and, to everyone's amazement, was modelled on the catwalk.
Designer shoe brand, Melissa has made shoes inspired by many creatives. They make shoes for Vivienne Westwood as well as under their own brand. Recently they opened up a new prestigious store in London's Covent Garden. The store, called Melissa Galeria is full of innovation and artistic displays. Their latest collarboration is with designer Jeremy Scott and they made shoes that are themed like pool inflatables. what better to go along with inflatable shoes than an inflatable dress. We went along to the Galleria and did a photoshoot. The dress looked great amongst the inflatable decor and the colour scheme was perfect.
After our successful day at Beverley Races Ladies Day, the Journal Magazine's coverage of the day featured a lot about our dress. They printed pictures and interviews with Neil, the designer and Simonie, the model. The most talked about clothing at Ladies day was Designer wAIR's fabulous balloon dress.
Designer wAIR attended Beverley Races Ladies Day and attracted a lot of attention. Everyone wanted photos taken with our dress model, and wanted to interview Neil about the unusual dress. Lots of enquiries were received from prospective clients and even t wedding dress enquiry at the races. All the media were there and wanted to take photos and interview us. They did a live interview on the big screen. It was a great day for all.